Pici Pasta Run Returns For Its Third Year

A celebration of the community`s resilience, creativity and love for good food

Pici, Hong Kong`s beloved local pasta bar, is excited to announce the return of their popular Pici Pasta Run on 22 October 2023. This unique event, which has captured the hearts of sports enthusiasts and fans alike, will bring the streets of Hong Kong to life once again with its unique blend of athleticism, creativity, and philanthropy, with promises of its longest fun run yet.

Since its launch in 2021, the Pici Pasta Run has become a beloved tradition, attracting hundreds of costumed runners each year who dash through Hong Kong island from once Pici to another, all finishing with free pasta, drinks and prizes. Race fees go to MindHK, a locally registered charity dedicated to improving awareness and understanding of mental health in Hong Kong, as part of HK Restaurant Mental Health Week. 

This year, the event is even more special as it marks the first run after the pandemic, signalling a return to shared experiences and collective joy. The Pici Pasta Run 2023 will kick off at Pici Kennedy town in waves at 8:30am, 9:30am, and (subject to demand) 10:30am, and culminate at Pici Taikoo Place in Quarry Bay. With a healthy 12-kilometre journey along the Hong Kong harbourfront with your costumed team of four, the Pici Pasta Run offers a perfect blend of physical challenge and team camaraderie. 

True to its tradition, the Pici Pasta Run is not about being the fastest, but about being the most imaginative and funky costumes and having the most fun. All participants who cross the finish line will receive Pici souvenirs, delicious food, and a medal. The best costumed teams will also win one of three grand prizes. 

Registration for the Pici Pasta Run is now open, with early registration priced at HKD300 per person from now to 25 September. While normal registration, open from 26 September to 18 October, is priced at HKD350 per person. All registration fees will be donated in full to MindHK, supporting their vital work in the community. 

For more information on the Pici Pasta Run please visit , or search for the Pici Pasta Run club on the Strava app. Please note that as a virtual race, no direct route for participants is given and it is up to each team to reach each checkpoint required in a time that is comfortable for them.

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